The day started off with a very exclusive, UGA VIP only, meeting with a man by the name of Gilad Kat. Gilad was a UGA grad and his specialty is in media. He is now an account executive in an advertising firm that is based in Israel. Gilad was a judge for the media category at this year’s Cannes Lions, which is a great honor in itself. His company also won a Grand Prix, the most prestigious awards in the Cannes festival, in 2005 for P & G. It’s safe to say that he has got a pretty sexy resume. Gilad’s advice for the group was to always tell your story in a simple way so that nothing gets lost in translation. That has really been a theme of the festival this year. Simple ideas win big. If your concept is presented in a simple manner, than more people will understand and therefore more results will come. Gilad also spoke of not being afraid. Don’t be afraid of flashing out local insights to the world. Be diverse. Diversity is good for the world.
After we spoke with Gilad, the group went to a master class that was presented by the kind himself, Jeff Goodby. Now this is a man who I wouldn’t mind sitting down and having a drink with, maybe a few other things too. He just seems like a cool cat. He doesn’t censor himself and that is something that I respect. He doesn’t use thick vocabulary and that might be a result from all the years of creating great advertisements. Great ads are easy to understand. Goodby’s main focus was to do things outside of advertising. Don’t work yourself to death. I mean personally I don’t like to work, who does? But I do love doing creative things. That is advertising, but his idea was to do creative things other than advertising. You can’t keep working your brain all the time. It needs time to rest. It needs time to learn new things. That was his main point, let your brain rest for a while and then great things will come. That sounds like a damn plan to me.
No comments:
Post a Comment